# Worked content brief: SEO tools for a small team

Origin: owner-created editorial teaching example, not provider output.
Site: fictional buying-guide website. Paths below are illustrative, not live pages.
Status: research brief; no product recommendation or measured ranking result.

## Reader and decision

Reader: an owner selecting software for a five-person SEO team.
Decision: identify a suitable plan using verified features, access permissions and total seat cost.
Market and language: to be set before price and demand checks.
Action: improve the fictional /seo-tools-for-small-teams buying guide. Do not create a second small-business wording page.

## Question and evidence register

| Question / cluster | Origin | Evidence needed | Checked / date | Open limit |
| --- | --- | --- | --- | --- |
| Which functions and permissions fit the team? / selection q01-q02 | editorial | Actual feature and permission checks | not checked | No product has been tested in this example |
| What does the usable five-person plan cost? / cost q03-q04 | editorial | Current official prices, included seats and extra-seat rules | not checked | No price or winner can be published yet |
| How do we import keyword CSV? / import q05-q06 | editorial | A tested import file and steps | not checked | Different task; link to a standalone import tutorial |

## Page outline

1. Explain the buying decision and the information still needed. Avoid a best-tool winner before tests.
2. Build a feature / permission comparison supported by dated own checks.
3. Add a cost section showing included seats and conditions. Until verified, leave values unknown.
4. Link the separate CSV-import task; do not place a full import tutorial in the buying guide.

## Scope and exclusions

Keep q01-q04 on one guide with selection and cost sections.
Link q05-q06 to the fictional /keyword-csv-import tutorial once it exists.
Exclude q07 SQL fanout: unrelated database work.
GSC demand: not checked; the seven illustrative phrases are not search-volume evidence.
Common ownership: disclose any owner-operated products if included in a later real comparison.

## Review and measurement

Acceptance: every recommendation supported by current sources and an actual check; unknown fields stay unknown.
Required reviewer: person who performs the product and price checks.
Publication / recrawl / outcome: not applicable to this fictional exercise.
For a real page: record dates, comparable GSC query/page scope and usable next-step events before release.