# Fanout content measurement plan

Status: blank owner-created worksheet. No measured result is supplied.

## Decision and scope

- Decision this review should support:
- Canonical URL and language:
- Property, search type, country, device and search-appearance filters:
- Fixed query cohort or exact query filter:
- Data source and export/retrieval date:
- Baseline start/end, with complete reporting days:
- Follow-up start/end of equal length and comparable weekdays:
- Release timestamp and commit/reference:
- First confirmed Google recrawl, or unknown:
- Primary metric and reason it fits the decision:
- Minimum evidence needed before taking action:
- Who owns the next review:

## Change log

| Timestamp | URL | Change actually released | Release reference | Recrawl evidence | Other changes or confounders |
|---|---|---|---|---|---|
| | | | | unknown | |

## Comparable observations

| Window | Clicks | Impressions | CTR | Average position | Filter/cohort match | Missing data |
|---|---|---|---|---|---|---|
| Baseline | unknown | unknown | unknown | unknown | | |
| Follow-up | unknown | unknown | unknown | unknown | | |

Calculate CTR from clicks divided by impressions only when the denominator is positive. Keep the native report's aggregation scope. Do not average query CTRs or sum overlapping filtered reports into a property total.

## Interpretation

- Observation that the data actually supports:
- Alternative explanations (seasonality, demand, algorithm changes, indexing, query mix, competitors, simultaneous releases):
- Unresolved data limits:
- Index/crawl state checked on:
- Tool-usage metric, if already collected with suitable privacy controls:
- Recommendation and reason:
- Follow-up date and exact same scope:

An observational before/after change does not isolate the effect of fanout research. Deployment proves publication, not indexing or a ranking gain. Keep unknown values unknown and exclude private query text from public reports.